Tuesday, May 26, 2009

Why Testimonials Don't Convince Buyers (Anymore)

Testimonials are now officially useless. But they did have a few years of glory back when these little devices were the big thing that was used to sway buyers into trusting a product. However, since then, the dawn of a new type of testimonial has come to town.
The self-testimonial has become a pretty prominent non-factor in the market of scammer websites. Joe Walker isn't a satisfied customer. Cindy Johnson sure isn't either. They're all invented by some coward who thinks he's cool making fake testimonials. And he is anything but cool because some dumb page filled with these dumb things does anything but convince at least adequately intelligent people to make any purchases.
The rare income that these scammers to get is the few people who are too tempted by the small possibility that they could lose 50 pounds in a month on a guided weight loss program that costs $50. Or maybe its a work-at-home program that costs $20 to get started.
But the vast majority of people have simply stopped going to the testimonial parts of websites. If there's a testimonials page, I advise you to immediately close the window in which there will probably be a series of other pop-ups that activate right when you do this.
The plain truth is that companies or web businesses that have seriously established themselves as a brand that can be trusted, don't need testimonials to re-inforce anything.
This is the same with television testimonials. The multicultural actors dressed in business suits, with no facial expression are more lame attempts at making you think that they are real people.
Here's a perfect example of testimonials obviously created by make-up laiden actors who barely know what they're working for. Trust me, it doesn't just happen that they all look like either weightlifters or half-genuine football dads with their goatees and everything.
It's all stupid and it's all crap. Please. Don't ever fall for a testimonial.

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