Showing posts with label internet ads. Show all posts
Showing posts with label internet ads. Show all posts

Tuesday, April 7, 2009

How You'll Be Able to Survive When Internet Ads Stop Working: Part Two of the Two-Part Series


This is the second part of the two-part series commenting on internet ads. This post will tell you what you can do when internet ads inevitably stop working. If you want to read the first post, click here.

So when Google Adwords, Yahoo's ad service or whatever else you use stops working in a half a century, here's your toolbox for what to do. Be sure to bookmark this post because you never know when you'll need it.
First of all, if you're so keen on staying loyal to internet advertising, one way to use it would be to make any ads less apparent. The latest innovation has been content links, which are the double-underline links that are actually ads. However, most people have realized what these do by now and internet-saavy users will quickly see through any trick ads so if you choose this option you'll have to just keep making your ads less and less discreet.
And of course, there are many other means of advertising a site as well. Print ads (which are fading even faster than their internet counterparts), TV ads and billboard ads are all alternatives. Further, soon you'll have to start being creative with how you market. Some sites have robot voices who shout out their URL in the background of MP3 files while some people put bumper stickers with their URL printed on them onto their cars.
What is essential though because of all the scams that go on these days is establishing a good image. You must demonstrate that your company/website isn't one of those scam sites. This means obviously no scams. However, you can go a step further; make your page look professional and even help out in the community.
The important part of all this though, is SEO. If you don't know what this is (shame on you if you have a full domain and don't know what this is), it stands for search engine optimization. Basically this means modifying your site to make it appear more prominently in search engines, the main tools that people use to look for web pages. And the our love for Google and the likes will likely not cease for a long, long time because of how much they have been engraved into our everyday lives. Hence, you can keep feeding off of search engines, which will probably always be your top referring sites in terms of visitors. However, SEO isn't exactly an easy process; it takes a lot of time and effort. There are tons of guides on the internet that tell you all about the meta tags, alt tags, keyword research, emphasis, directory submission, incoming links and all the other boring stuff involved in creating a website.
But face it, that's what you'll have to deal with if you want to make it in the internet world. This is what you will be subject to do when the day comes.

Why Internet Ads Will Stop Working: Part One of a Two-Part Series

The heavily favoured internet advertising, whether it be search-engine ads, banner ads, pop-up ads or link ads, are gaining in popularity every day. They're flexible, dependable and proven to improve traffic- at least for now. Google, Yahoo! and some of the biggest tech corporations in the world run on the effectiveness of these ads and the massive number of people who use them. However, this huge number is the reason why the effectiveness is slipping.
In the world today, a lot of people are trying to get your attention. There are the pesky tele-marketers, the store managers and the CEOs, each wanting to take some benefit from you, possibly leaving you worse off than before. In the old days, if somebody wanted to chat, we'd quickly grant that request with a genuine trust and friendly spirit.
But these two crucial aspects are becoming endangered. People are now more aware and don't want to fall into any traps. They won't agree to anything unless they've digested all the information coming at them carefully. Still, sometimes this is not careful enough, leading some to simply stop agreeing.
And this is not without merit. Scams, lies, corruption and deception are profuse these days with everyone taking a shot at the big market of exploitation. Identity theft, hacking and viruses are just a few of the ways that we are cheating.
After this, comes awareness campaigns enforcing that people be heedful of any of these scams. The only problem is that sometimes people are a bit too heedful. They won't give anything a chance. In fact, they won't even click on a link.
That's the important part.
So many people are attempting to trick people that nobody's trusting anyone else, which could lead to disaster for the internet world. We've defined conditions in our mind for legitimacy that filter out even pages with some degree of decency. Is this fair? No when you consider the good sites but yes when you consider what can happen.
Moreover, our time is more valuable than ever now. We aren't willing to spare a single second with something that we don't immediately deem useful, making for a bit of a dilemma.
Plus, our knowledge and demands are getting higher by the second, we direct our attention to the left column with the actual search listings on Google and totally ignore any sponsored links.
So our love of taking advantage of others and need for wariness is going to bite us one day. The countdown has started and is limited. We'll never know when we'll lose our patience and the clock will hit zero.

Stay tuned for the next part of the series: How You Can Get Through.