Tuesday, April 7, 2009

Why Internet Ads Will Stop Working: Part One of a Two-Part Series

The heavily favoured internet advertising, whether it be search-engine ads, banner ads, pop-up ads or link ads, are gaining in popularity every day. They're flexible, dependable and proven to improve traffic- at least for now. Google, Yahoo! and some of the biggest tech corporations in the world run on the effectiveness of these ads and the massive number of people who use them. However, this huge number is the reason why the effectiveness is slipping.
In the world today, a lot of people are trying to get your attention. There are the pesky tele-marketers, the store managers and the CEOs, each wanting to take some benefit from you, possibly leaving you worse off than before. In the old days, if somebody wanted to chat, we'd quickly grant that request with a genuine trust and friendly spirit.
But these two crucial aspects are becoming endangered. People are now more aware and don't want to fall into any traps. They won't agree to anything unless they've digested all the information coming at them carefully. Still, sometimes this is not careful enough, leading some to simply stop agreeing.
And this is not without merit. Scams, lies, corruption and deception are profuse these days with everyone taking a shot at the big market of exploitation. Identity theft, hacking and viruses are just a few of the ways that we are cheating.
After this, comes awareness campaigns enforcing that people be heedful of any of these scams. The only problem is that sometimes people are a bit too heedful. They won't give anything a chance. In fact, they won't even click on a link.
That's the important part.
So many people are attempting to trick people that nobody's trusting anyone else, which could lead to disaster for the internet world. We've defined conditions in our mind for legitimacy that filter out even pages with some degree of decency. Is this fair? No when you consider the good sites but yes when you consider what can happen.
Moreover, our time is more valuable than ever now. We aren't willing to spare a single second with something that we don't immediately deem useful, making for a bit of a dilemma.
Plus, our knowledge and demands are getting higher by the second, we direct our attention to the left column with the actual search listings on Google and totally ignore any sponsored links.
So our love of taking advantage of others and need for wariness is going to bite us one day. The countdown has started and is limited. We'll never know when we'll lose our patience and the clock will hit zero.

Stay tuned for the next part of the series: How You Can Get Through.

1 comment:

Anonymous said...

The advent of the internet and its fast proliferation into the lives of people or the domestic households all over the world can be indeed considered as one of the most important developments of the recent times. One must realize the fact that this particular development is extremely significant in more than one ways and has far reaching consequences in different areas. In other words, internet has made it possible that now an individual can have access to any kind of facts, figures, data or information along with the fact that is an extremely fast mass communication medium.

It goes without saying that the above discussion certainly makes the internet appear highly lucrative and full of potential. Now, one of the first industries or sectors which have tapped or at least are presently tapping this potential is advertising. The fact that internet in a single instant can reach out to an unprecedented and unmatched amount of people makes it an ideal advertising vehicle for any kind of products or services. Moreover, it remains as a fact that both the amount of content as well as its reach is certainly getting expanded with each passing day thus making online advertising one of the most effective marketing procedures under the sky. Just the sheer scale of things has made internet the ultimate advertising destination for everyone starting from large multinationals to the individual who is running a little home based business. According to almost all of the experts of the trade, internet is definitely the present and the future of business, advertising and communications.