Sunday, January 25, 2009
Back in 2003, which now seems like centuries ago, blogs were a new and very innovative idea. The blogosphere was fresh and untainted, and everyone loved this absurd but cool idea. However, shiny became dull and now blogging is in trend but that's pretty much what defeats the purpose. The glory days have faded.
One main reason is that back in the day, if you wrote an interesting blog post, your page would be sure to surge to some of the top rankings in search engines and attract tons of traffic. But today, it's almost impossible for an amateur blogger who simply writes as a pastime to obtain a decent search engine ranking. Instead, the Wikipedias and CNNs of the world have taken over because they are considered "reliable sources". Sure, they have the facts but what happened to all the excitement to read cold, hard opinion and spirit. But if you are enthusiastic enough about blogging, you might try some stupid little tricks like search engine optimization, social networking and whatever the hell else but ordinary people don't have the time to do these things. They have to work, make a living and pay the bills.
On the other hand, big corporations and major "professional" blogs have the time, money and ability to do all these things. Now, smaller blogs don't have any chance of squeezing through the thick canopy of those Engadgets, Huffington Posts, Gizmodos and DailyKos, which by the way each have writers who are just plain writers. They don't have any jobs, so they don't know how real people feel. They're essentially robots. There's no more clever thought and hearty authenticism in the world of blogs; there's only the companies' paid arsenal of jounalistists.
And now, apparently they're re-making the rules of the blog: Zap all life out, write with apathy, don't write with emotion and don't you dare write as if you were directing each word at readers individually. Impersonal is the key to the kingdom now. Just look at all the lists of the top blogs; sure you might find the outlying personal blog, but then the other 98% are basically just online newspapers.
Plus, now you don't just have to compete with your fellow bloggers for readers but with other webbies who share videos on Youtube, share photos on Flickr and share personal information on Facebook.
So to try and do everything to get to that elusive 10-visitor per day mark, bloggers are now making an effort to be like the "professionals". Blog about the elections. Blog about Google. Blog about the stock market. It's all so overwhelming and irritating. The evil organization of writers is guiding the entire blogosphere into a bottomless pit of boring, boring crap.
So, this is all you get for spending many of your valuable hours pumping out posts? I could think of about a billion other things to do that are much more rewarding and satisfying.
All in all, people are asking a lot of you to show off your wit to compete with the likes of The New York Times, Time Magazine and Michelle Malkin. But I guess I'll stay in this garbage dump disguised as paradise ... for now.