Thursday, January 22, 2009

Your Guide to Being the Next Google: 9 Things that Google Does Better Than Anyone Else

9. Always aesthetic design

It's never cluttered or hard on the eye. You may notice that each Google page is based on achieving an appealing design by focusing not on how awesome everything looks but just beauty by simpicity.

8. Free is not bad

It's tough to name more than a few Google services that require you to give up a dime, which is particularly helpful in these tough economical times. In fact, rarely does Google even offer you a upgraded version that you must pay for, which often gives users a sense that this company is more credible.

7. The cool factor

Steve Jobs and his company, Apple, are cool factor masterminds with their line of iPods and the revolutionary iPod. However, Google is definitely a contender with many features that basically are meant not so much for useful application but just to entice people into trying something out. For instance, all of their unique search features make people "wow" every time and their extensive news archives are always alluring.

6. Publicity

If you think about it, there's a lot Google does to get into the media. Whether it's introducing a new feature (however small) or hitting the top 100 best employers list, people will always find ways to read about Google. Bloggers will keep posting, newspapers will keep publishing and TV stations will keep broadcasting everything that happens with this internet giant. And sometimes, indeed, there is no such thing as bad publicity, especially for a website.

5. Put things in a good light

Some will never realize that them constantly typing feedback to Google or telling others their "Google stories" is only part of Google's plan. They make you think that you'll benefit from something or they're doing everyone a favor when really, the only thing happening is that Google is earning some major cha-ching. And note how all the words, colors, fonts etc. always appear to be positive. There's never a negative message out in the open so as not to discourage use of services.

4. Accomodate the user

If you asked someone on the street what they liked about Google, a great number of them would probably say that everything they want is right there for them on Google. This is because Google knows users inside and out and know exactly what their complaints are and even understand the most trivial of issues.

3. Attention to detail

Before something is put on their site, Google ensures that it is totally flawless. No typos, no coding errors, no anything errors. And again, they always pay full attention to what users want and deliver this to them.

2. Fill the gaps

Instead of focusing on things where competition is thriving and everywhere, Google focuses on markets where they know that they can be dominant. Google doesn't have Google Sports (they know Sports Illustrated is already there); Google doesn't have Google Music (they know MTV is already there); and Google doesn't have Google Movies (they know IMDB is already there). Instead, they have a collection of all the other stuff from Google Documents to Google Code to Google Scholar, which have not been explored by many others. Likewise, with the essentials, Google adds never-before-seen features to enhance their users' experience by just that little bit that gives them the edge.

1. Simplicity

All Google services are easy to use and pretty much can be quickly comprehended by anyone. Each little nook and cranny is so apparent and nothing is hidden. Their titles, labels and graphics are so incredibly idiot-proof that some even get embarassed if they can't understand a Google product. Plus, even if you do have trouble with something, you can always consult their help pages, which are comprehensive and have a quality that's unheard of.

These don't seem like much but I guess doing your homework a bit goes a long way. Good luck, Yahoo! on beating Google with it's massive arsenal of weapons.

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