Tuesday, April 7, 2009
This is the second part of the two-part series commenting on internet ads. This post will tell you what you can do when internet ads inevitably stop working. If you want to read the first post, click here.
So when Google Adwords, Yahoo's ad service or whatever else you use stops working in a half a century, here's your toolbox for what to do. Be sure to bookmark this post because you never know when you'll need it.
First of all, if you're so keen on staying loyal to internet advertising, one way to use it would be to make any ads less apparent. The latest innovation has been content links, which are the double-underline links that are actually ads. However, most people have realized what these do by now and internet-saavy users will quickly see through any trick ads so if you choose this option you'll have to just keep making your ads less and less discreet.
And of course, there are many other means of advertising a site as well. Print ads (which are fading even faster than their internet counterparts), TV ads and billboard ads are all alternatives. Further, soon you'll have to start being creative with how you market. Some sites have robot voices who shout out their URL in the background of MP3 files while some people put bumper stickers with their URL printed on them onto their cars.
What is essential though because of all the scams that go on these days is establishing a good image. You must demonstrate that your company/website isn't one of those scam sites. This means obviously no scams. However, you can go a step further; make your page look professional and even help out in the community.
The important part of all this though, is SEO. If you don't know what this is (shame on you if you have a full domain and don't know what this is), it stands for search engine optimization. Basically this means modifying your site to make it appear more prominently in search engines, the main tools that people use to look for web pages. And the our love for Google and the likes will likely not cease for a long, long time because of how much they have been engraved into our everyday lives. Hence, you can keep feeding off of search engines, which will probably always be your top referring sites in terms of visitors. However, SEO isn't exactly an easy process; it takes a lot of time and effort. There are tons of guides on the internet that tell you all about the meta tags, alt tags, keyword research, emphasis, directory submission, incoming links and all the other boring stuff involved in creating a website.
But face it, that's what you'll have to deal with if you want to make it in the internet world. This is what you will be subject to do when the day comes.